LEADERSHIP STRATEGY FOR ADDRESSING DIGITAL DISRUPTIONS: A CASE STUDY IN BANKING COMPANIES

Abstract

The development of digital technologies such as artificial intelligence (AI), big data, and the Internet of Things (IoT) drives companies to adapt and maintain their competitive edge, especially in the banking sector, which faces consumer demands for fast and personalized services. This research aims to explore effective leadership strategies in the face of digital disruption within banking companies in Indonesia, focusing on the implementation of transformational leadership to drive innovation and organizational adaptability. The research method used is a qualitative descriptive approach with case studies and data analysis based on Miles and Huberman's model. The results of the study indicate that transformational leadership, the development of digital skills, and adaptability to new technologies play significant roles in enhancing competitiveness and operational efficiency in banking amidst digital disruption. This research has implications for strengthening digital training programs, utilizing data for decision-making, and fostering a culture of innovation within banking organizations.