INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, COMMUNICATION, AND INNOVATION ON EMPLOYEE PERFORMANCE

Abstract

The development of the global economy and rapid digitalization are pushing companies to adopt transformational leadership, strengthen organizational communication, and increase innovation to face competitive challenges. This research aims to analyze the influence of transformational leadership, organizational communication, and innovation on employee performance in XYZ company. The research method used is a quantitative approach with a descriptive correlational design. Data were collected through a questionnaire involving 74 respondents from various divisions and then analyzed using multiple linear regression and Pearson correlation. The study's results show that transformational leadership, organizational communication, and innovation significantly influence employee performance, both partially and simultaneously. The implications of this study emphasize the importance of an integrated strategy in building an innovative work culture and effective communication, which can enhance the competitive power of companies in the digital age. These results can serve as a foundation for the development of more adaptive human resource management practices.